As we have come to see in recent world events, change is inevitable. Let’s be honest, 2020 has been rough for a lot of us - financially and emotionally, everyone has been faced with circumstances they may have never imagined possible. However even in these hard times, we’ve noticed a mass shift in the mindset of our community and the creative juices that have began to flow as the panic dies down. People stepping out of their comfort zones, reinventing their businesses, starting new ventures and overall remaining resilient.

Amazing women, such as Shelby Yee, are taking the world by storm with their innovative solutions. Co- founder and CEO of RockMass Technologies, Shelby has helped to create a digital rock mechanics tool for collecting structural orientation data underground. This technology enables mines to operate safer and more efficiently through streamlined and digital data.

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Graduating her Bachelor of Applied Science in Geographical engineering, she went on to become a mining tech entrepreneur – getting a head start in both the mining and tech start-up industries.

“This crisis has accelerated technology adoption and has helped to evolve the procurement process within the mining industry. There is a focus on increasing efficiencies of personnel on site through adopting digital solutions and enabling remote work capabilities” – Shelby Yee

We absolutely love the motivation and drive Shelby and her team has to think outside of the box and turn what she’s passionate about into creative tools to serve others. Finding the silver lining can be the key to remaining resilient. If this type of initiative is the new trend in today's society we are all for it and can’t wait to see what else is in store for 2020 and beyond.

If you’re a woman who’s had to pivot career wise during this crisis we would love to hear your story. Chat with us over at

Claire Aitchison